The Flower at GTAA

Role: Concept + Animation

The Flower installation won a Bronze Medal in the Transportation Category at the 2017 APEX Awards Digital Signage Expo in Las Vegas, Nevada.

The Flower is a striking structural design feature located in the Toronto Pearson International Airport that serves as a large flight information display system (FIDS). Near the stem, a circular LED halo displays seasonal content, weather, and wayfinding. The halo’s theme further extends up each petal, presenting a harmonious seasonal wash of colours. Early concepts included a dynamic zone to support contextual widgets, public address messaging, and dayparting.