COTY Fume Scent Lounge
Role: Concept + Animation + Production
2018 finalist in the Retail Category at the 2018 APEX Awards Digital Signage Expo in Las Vegas, Nevada.
Located in the Hudson’s Bay, Yorkdale Shopping Centre, the Coty Fume Scent Lounge is an interactive fragrance bar designed to enhance and assist customers in selecting the perfect fragrance. Interactive touchscreen displays guide consumers to their desired scent by assessing needs and preferences. A sleek and modern presentation includes a backlit Corian tabletop and futuristic illuminated fragrance shakers, enticing customers to ‘give it a try’. Shoppers visiting HBC are further drawn to the Fume Scent Lounge by its impressive video wall, showcasing newly launched fragrances, campaign dominations, seasonal, and brand ambassador messaging.
Yorkdale, Toronto, ON
3D generated particles (smoke) reveal and animate the Fume lockup playing off the motion of high speed ink plumes in the background. Visually striking, the silky smoke dominates the visual evoking the power of the fragrance.
