Ford Motor Company

Role: Concept + Design + Animation

In preparation for the newly renovated Rogers Place arena, the Ford Motor Company of Canada required a fresh new approach to traditional vehicle displays. The goal was to create an interactive vehicle display that is accessible to the public, all hours of the day (24/7).

To entice potential customers to interact and learn more about the vehicle, an interactive digital installation was needed: a touch screen display, alongside an LED backdrop and freestanding OLED display. Triggered by the movement of passers-by, screens come to life prompting the public to interact and learn. A virtual life-sized specialist becomes available to answer questions and guide the curious through vehicle features, including upgrades and trim packages, while the backdrop shows callouts and vehicle specs with ever-changing scenery.