GILT

Role: Animation + Production

2015, Gilt launched their first ‘offline’ store inside Saks Off Fifth, as an extension to their discount online luxury shopping experience. Massive portrait LCD screens feature models wearing the latest GILT offerings, as well as a daily calendar of deals. A large LED video wall at the back of the space cycles between fashion and New York imagery. Finally a backlit Corian countdown clock ticks it’s way down to the next savings drop – all screens go dark before revealing the next wave of steeply discounted products.