Clarins

Role: Animation

As part of an innovative installation in Clarins South Coast Plaza, a transparent OLED display is integrated into the face care counter. The digital display showcases the benefits of a variety of signature Clarins ingredients used in their skin care products. All ingredients and accompanying pack shots were modeled and textured in 3D using client references and then animated to grow and bloom.

Ingredient breakdowns incorporated magnified macro loupes in extreme closeup to accentuate the organic surfaces. In person, the ingredients appear to be floating in space as any dark portion of the image appears transparent, leaving only the content to catch the viewer's eye.