Christian Dior
Role: Animation + Videography
Innovative product display for the launch of a new fragrance, Miss Dior Absolutely Blooming. OLED technology was used to push the boundaries of fragrance presentation in partnership with Hudson's Bay Company (HBC). This display's impactful animation conveyed the message of the multitude of flower petals it takes to create a fragrance of quality. The effect stopped potential customers in their tracks, as was the desired effect.
“It really brought Dior to a new level in the eyes of the prestige cosmetics community. We were able to bring both channels together, print and digital, to tell and even greater story.”
— Sue Connelly-King
Vice President of Christian Dior Canada
“At Dior, we hold innovation and storytelling as one of our main principles and I think you’ll agree that this display speaks to both.”
— Lisa Fehr
Regional Director or Christian Dior Canada