Canadian Tire

Role: Post-Production

June 2015 marked the opening of Canada’s largest Canadian Tire store with two stories and over 140,000 square feet. The substantial outdoor LED attracts shoppers with seasonally themed videos, while the interior display anchors the store with its massive semi-transparent Unilumin’s UGLASS LED that encases the entirety of the elevator shaft.

The displays were designed to be significant without being overpowering, offering ambient content for customers to bring ‘Canada’s Outdoor Store’ to life.